![]() ![]() We experimented with a credit card, since most people have at least one in their wallet, and received a promising result - a margin of error that doesn’t exceed 0.1mm. ![]() The finger should be placed next to a standard-sized object in the same photo to show the proportions and determine the size. They don’t take into account the placement of the knuckles on a finger and leave room for improvement in terms of accuracy.Ī better alternative is to measure ring size from a photo of the ring finger taken by a high-resolution smartphone camera. Although again, it’s another missed opportunity if a customer doesn’t wear any rings on the intended finger.Īs you can see, these virtual ring sizing techniques allow you to measure a ring size, but they are far from perfect. So, this reduces opportunities for ring shopping to when a customer is at home or possibly work.Ĭustomers can also use circle apps to determine the size of an actual ring. How many people do you know that carry tape with them? I know none. This method is inconvenient for obvious reasons. The app will then determine the ring size and show you the result. This technique has the user measure the circumference of a finger with tape and then place the “tape ring” on a virtual circle on the phone screen. This is a potential path to inaccuracies in determining a ring size. This is why it’s not clear how to adjust the two parallel lines to get the right fit. ![]() The problem with this technique is that it doesn’t take into account that a finger’s width varies from the top to the bottom, depending on where the knuckles are. The app knows the length of the lines, calculates the number of pixels between them and determines the customer’s ring size. This technique has the app user place a finger on a screen between two lines and adjust them with a special scaler until the edges line up with the finger. There are dozens of virtual ring sizers available online that rely on one of the following unsophisticated techniques:įitting a finger between two lines on a smartphone screen. And last but not least, a virtual ring sizer plugged into jewelry retailers’ try-on apps can cut ring resizing returnsĪvailable solutions and what’s wrong with them.Secondly, it allows brands to collect and store information about each customer using the virtual ring sizing.Firstly, it makes customers confident about their choice of ring, helping to build a stronger connection and loyalty to the brand.Giving customers a virtual ring size measurement tool integrated into a try-on app creates several benefits for jewelry brands: Let’s be honest, this method is inconvenient and out of date. In the best-case scenario, customers get a ring size conversion chart to compare the circumference of the ring finger to after measuring it with tape and a ruler. Then they simply pick a ring from 3D renders of jewelry pieces available online.īut jewelry try-ons rarely offer ring finger measurement. And brands that offer virtual try-ons are no exception.Ī virtual try-on offers a seemingly elegant solution – all that is required from the customer is a picture of their hand taken with a smartphone camera. This is a common problem for jewelry brands growing online sales. Resizing such rings can damage the gemstones, so the returned ring must either be redesigned or a new ring must be made. For instance, eternity rings with a continuous band of gemstones. One in five rings sent for resizing needs to be redesigned. Especially given that some rings can’t be resized. Although this issue is usually considered at the business model development stage, it’s still a high margin. Thank you Why sizing is a problem for virtual try-onsĪccording to a jewelry market insider, businesses selling jewelry online see a 15% rate of ring returns for resizing. ![]()
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